FOOD CASE STUDY
Chief Financial Officer at NotCo
Founded in 2020, NotCo utilizes a proprietary AI technology called Giuseppe to create plant-based alternatives including NotMilk, NotBurger, and NotChicken products that are available at select retailers around the United States. Recently, the company added a B2B division to provide its AI platform to other CPG brands, ingredient suppliers, and tech companies as they curate their own innovative products, like a recent joint venture with KraftHeinz that spurred the NotMayo and NotCheese product lines.
Challenge
With multiple business units across several countries, NotCo's team needed someone who had both domestic and international experience serving as a Chief Financial Officer. They were seeking someone who had experience leading a company through growth stages and raising additional rounds of capital. They wanted an executive with superior management experience and a significant amount of investor relationships.
Solution
NotCo was able to successfully raise another round of capital upon the placement of their new Chief Financial Officer. An experienced corporate finance leader with a demonstrated history of working in the global consumer goods industry, the CFO brought his international experience and strong finance professional skill set to lead NotCo’s next stage of growth.
of Alphabet Village and the subline of her own road.
“I enjoyed working with my Impactful recruiter, Andie Turitz, who did a phenomenal job. Even though I held senior Finance roles and CFO-equivalent roles before (and had ‘grown up’ in a different sector and type of company), I always wanted to explore how my experience translated to a more strategic and dynamic executive leadership position. Taking on a new challenge in a growth venture or early-stage company like NotCo was greatly appearling. Andie was exactly the guide I needed to make the move and then integrate into this role and culture. She was supportive and always available to talk things through, giving me useful feedback throughout the process. I never felt any pressure to make the next decision before I had what I needed to move forward.”
- TAYLOR BURROUGHS
Chief Financial Officer