FOOD CASE STUDY
Chief Sales Officer at Mason Dixie Foods
Mason Dixie Foods is a collection of ready-to-bake better-for-you frozen baked goods always made with real, honest ingredients, and free from preservatives and additives. Founded in 2014 by Ayeshah Abuelhiga, Mason Dixie Foods is dedicated to providing the masses access to natural, convenient, and exceptional-tasting foods with scratch-made quality giving consumers a taste of homemade at an affordable price, making it the fastest-growing frozen baked goods brand in the U.S.
Challenge
Frozen biscuit and breakfast maker Mason Dixie Foods had reached a critical inflection point. What started out as a popular bakery became an overnight success after entering retail. With a small, self-sustaining team, the company needed to hire someone who could take the business to its next big level of growth. The challenge would be finding a seasoned executive with sales, marketing, and omnichannel experience who would be able to look at the business holistically — consolidate the sales channel — and offer strategic guidance.
Solution
ForceBrands found a candidate who had 'been there done that' — a turnkey operator who stepped in to audit the current team and offer strategic direction based on the company’s revenue goals. This individual consolidated revenue streams and executed strategic decisions that have grown the business into a multichannel revenue stream company.
“The ForceBrands team does a great job updating each other on candidates’ backgrounds for which there may be a good fit so you don’t feel like you need to start all over once a new opportunity arises. Once a potential mutual fit was identified for me, my contact, Adina, was a frank and friendly partner in describing the situation at every step along the way. In job search mode, you often hear, “I’ll get right back to you.” That she did, and, even better, as the candidate, I felt ForceBrands had my back. They helped place me in a way that was expedient, transparent, and, dare I say, a lasting career pleasure."
- JERRY EDWARDS
Chief Sales Officer