CANNABIS CASE STUDY
President at Kiva Confections
Kiva was founded in 2010 with a clear mission — change how the world views and uses cannabis for the better. Frustrated by the inconsistent, low-quality edibles available at the time, a young couple began making chocolate bars out of their Bay Area, California home kitchen. Kiva has become the most recognized edible brand in cannabis with a passionate customer base throughout hundreds of dispensaries across the United States and Canada.
Challenge
California-based global cannabis edibles company Kiva Confections was at a critical inflection point in its growth trajectory. With both an established brand side and a strong distribution arm, they needed someone to implement and oversee new systems and processes that would support retailers and suppliers. The business was growing rapidly and they needed an experienced individual who would be able to streamline the business and get ahead of its growth.
Solution
ForceBrands was able to find an experienced wine and spirits executive on the distributor side who gained new suppliers and established healthy partnerships to expand Kiva’s nationwide reach. Kiva’s president stepped in and helped create new ways of working together collaboratively across the company’s sprawling nationwide network. This streamlined effort improved the company's overall operating efficiency and growth.
of Alphabet Village and the subline of her own road.
“Josh Wand and ForceBrands have always stayed close to my career. The ForceBrands culture is a clear representation of its leadership and was illustrated in real-time by Melissa Golden. Her professionalism, honesty, and persistence made my decision to move from 20+ years in wine and spirits with some of the most iconic companies in the industry less risky. I will continue to support Josh Wand, Melissa Golden, and the team at ForceBrands with whatever I can to ensure they reach their goals in the same manner they helped me reach mine.”
- BROOKS JORGENSEN
PRESIDENT, KIVA SALES AND SERVICE