BEVERAGE CASE STUDY
ALL LABS FILLS CRITICAL SALES ROLES IN DAYS
EXECUTIVE SUMMARY
Fast-growing beverage startup All Labs needed to urgently fill a key sales role to fuel its retail expansion. After their own hiring efforts stalled, they turned to a strategically flexible staffing solution to find the right candidate. The result was a perfect match, onboarded in just 19 days from req to start, securing the brand's critical growth momentum. This approach also enabled All Labs to assess the candidate's suitability before deciding on full-time employment.
A BRAND BORN FROM PERSONAL EXPERIENCE
All Labs is a beverage startup on a fast track. Having already sold 10,000 bottles on TikTok Shop shortly after launch, the company secured placement in 150 convenience stores. With negotiations underway to expand into thousands of chain locations, the founder and CEO, a JUUL alum, knew that building a ground-level sales team was crucial to capitalizing on this early success.
THE CHALLENGE
All Labs urgently needed a Territory Sales Manager with convenience store experience to manage merchandising and drive product placement. The founder’s personal network, however, had aged into more senior management roles, and two direct offers had already fallen through. Without this key hire, the brand’s hard-won momentum was at risk, threatening to stall its ambitious retail expansion before it could truly begin. The pressure was on to find a solution. And fast.
THE SOLUTION
Recognizing the need for a new approach, All Labs partnered with ForceBrands to access a fresh pool of category-specific experts ideally suited for flexible, specialized assignments. This pivot to a contract-to-hire model offered immediate flexibility and solved several challenges at once. It provided a framework to attract a hands-on sales professional for a six-month contract (at an attractive hourly rate and benefits coverage through ForceBrands as the Employer of Record), while giving All Labs the freedom to evaluate the fit before committing to a full-time hire. ForceBrands submitted two candidates within 48 hours of the search opening, both of whom advanced to interviews in the first week. When the client requested additional comparisons, ForceBrands delivered three more strong candidates within days, reinforcing speed and depth of reach.THE RESULT
19 Days From Req to Expert on the Job:
- Search opened: September 3
- Offer extended and accepted: September 19
- Start date: September 23
- Two candidates submitted within 48 hours, both interviewed in the first week
- 4 total candidates submitted, 4 interviewed, 1 hire selected
Bottom line:
Tapping into its renowned deep niche network, ForceBrands delivered speed, quality, and flexibility exactly when it mattered most. By embracing a flexible staffing solution, All Labs secured the field coverage it desperately needed, in just 19 days from req to start.
With boots on the ground and retail relationships building daily, those 3,000–5,000 chain locations suddenly feel attainable.
WHEN GROWTH CAN'T WAIT, FLEXIBLE STAFFING BRIDGES THE GAP
All Labs’ story proves that the right hiring strategy is a powerful catalyst for growth. By thinking creatively and adopting a flexible staffing model, the company bypassed its hiring bottleneck at a critical moment. This partnership not only filled an urgent need but also positioned All Labs for long-term success as it continues its rapid expansion.
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