FOOD CASE STUDY
Chief Sales Officer at Bowery Farming
Bowery, the largest vertical farming company in the United States, designs and builds smart indoor environments to reimagine the future of food. Through its network of smart indoor farms and proprietary end-to-end technology, Bowery is transforming the entire fresh food supply chain to be simpler, safer, and vastly more sustainable. Bowery’s farms are 100x+ more productive than traditional agriculture while using a fraction of the resources — all enabled by leading-edge technology.
Challenge
Bowery Farming was looking for a strategic Head of Sales who could scale the CPG line within retail. The company wanted someone based in New York who was classically trained in consumer products but was adaptable to high growth stage. With a C-suite executive group already in place, they had a high caliber for expectations and talent. It was critically important for this incoming hire to align with the team’s mission-driven values and purpose and to believe in what they were doing. Ideally, they wanted someone who would be as disruptive as the company’s mission.
Solution
ForceBrands worked closely with the CEO and senior leadership team to identify the ideal candidate at a time of accelerated growth for Bowery Farming. ForceBrands sourced an industry leader to help build and support the company’s product portfolio expansions into new retailers across the country. The CPG executive brings extensive produce industry experience in growth-oriented brands, strategic account expansion, go-to-market sales strategy, and customer development to his role at Bowery.